Not sure why, but I've never been a huge fan of Drake (did love him in all-white next to Rihanna, though). In all seriousness, I so respect what he's got going right now with OVO Sound. Solid tracks from Roy Woods and Majid Jordan. We can probably all agree that Get You Good from Roy Woods nailed it in terms of sheet beats, as did his 2016 album Nocturnal. I discovered Majid Jordan in late 2015 and fell in love with the song Her— especially the clip it runs at right after 2:10. If you haven't yet, check out Majid Jordan + dvsn on My Imagination (still obsessing). The Gave Your Love Away video totally embodies what's going on in fashion right now with a hazy 80s vibe.
OVO Sound's collab with Warner Bros., via the launch of dvsn's Sept. 5 in 2016, is wonderful, and I think with that, not to forget having PARTYNEXTDOOR driving parts of the label, is really positioning that whole team on solid footing for the long game.